My head can be turned as easily as the next person’s by a cool new gadget or fashion that wows, a book that sounds awesome.
But what really makes any of those things stand out for me these days is when they are attached to a company, individual or writer who uses their platform not only to promote their business or product, but to give back as well.
The most recent example I’ve found of this is Jeffrey Cambpell Shoes. I came across some photos of their shoe designs on Pinterest and immediately loved what I saw. I clicked through to FreePeople.com where they were for sale and ordered a pair which I loved as much when they arrived as I did in the picture.
What sold me on this company though was what they were doing with their shoebox. On the inside of the lid, they prominently displayed photos and bios of cats available for adoption in various shelters.
That made me stop and think, okay, now I really like them. Not only are they getting the word out about these kitties in need and very likely putting them in front of someone who might actually adopt them, but the action in and of itself tells me what kind of company they are and what kind of people are running it. People who care about a need and are making an effort to help meet that need in a way that is creative and compassionate.
As far as I’m concerned, discovering Jeffrey Campbell shoes is a win-win for me. I’ll be buying more because I love what they sell, but I also love what they give back.